Midea America Corp. (“we,” “us,” “our”) thanks you for visiting our website. This website is devoted to the Midea products identified below and is not governed by the privacy policy of any other Midea website.

This Privacy Notice (the “Notice”) describes the types of personal data we collect when a user (“you”) visits the website https://www.mideacomfort.us and https://www.mideacomfortna.ca (our "Website") and use any of its available features and services. For purposes of this Notice, “personal data” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you.

For purposes of this Notice, information is not “personal data” if it cannot reasonably be used to infer information about you or be linked to you, such as if it’s been deidentified or aggregated, or if it is information that you have made available to the general public, such as public posts on social networks.

For simplicity, we refer to the Website, its available features and services and our communication channels collectively as the “Services” in the remainder of this Notice. Please read this Notice carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use the Services. By accessing or using the Services, you agree to this Notice. This Notice may change from time to time. Your continued use of the Services after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

The following are the categories and types of personal data that we may collect from or about you, depending on how you interact with us:

  • Direct identifiers. Direct personal identifiers, such as name, online identifier, online username, or social media handle.
  • Contact information. Direct personal identifiers such as email address or phone number and indirect identifiers like postal address.
  • Commercial Information. Products you have purchased, payment information such as credit or debit card numbers, and shipping address.
  • Demographic Information. Indirect identifiers such as age, gender, race, education level, and nationality.
  • Communication Information: Non-content information (like time of day and addressing information) and content information about your communications with us using embedded search features, chatrooms, forums, submission forms, or message boards provided by us, or through phone calls, video calls, emails, and text messages (such as the body of the message you send or the transcript or summary of your phone call).
  • User Content. Information such as your communications with us and any other content you provide, such as social media profiles, images, videos, survey responses, comments, product reviews, testimonials, and other content.
  • Profile Information: Inferences drawn from any of the information described above to create a profile about you reflecting your preferences or characteristics.
  • Audio and Visual Information. Information such as photographs, images, videos, and recordings of your voice (such as when we record customer service calls for quality assurance).

We collect personal data automatically as you navigate the Services. The technologies we deploy through the Services collect your device information, browsing actions, and patterns as follows:

  • Device Identifiers. Information about the device you are using, such as device identifier of the equipment you use to access the website, your device type, screen size, the browser you use, hardware model, Media Access Control (MAC) address, IP address, and operating system.
  • Online Identifiers. Persistent or probabilistic identifiers gathered from Online Tracking Technologies (discussed below), such as cookies and pixels, used to pseudonymously identify you and your website preferences.
  • Usage Information. Information about your interaction with the Services, such as the pages you access on the Services, the frequency of access, what you click on, referring URL, traffic data, searches you make, when you accessed the website, and your clicks, taps, scrolls on the Services.
  • Location Information. Information about your location, which may be determined through your device’s IP address.
  • Clickstream Data. We may record what you have clicked while on the Services. This data can tell us Device Identifiers and the address of the website from which you linked to the website. We may collect and use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on each page of the website, and how customers navigate to and on the website.

If you are under 18, do not provide any information on the Website or on or through any of the features of the Services, register on the Services, make any purchases through the Services, use any of the interactive or public comment features of the Services, or provide any information about yourself to us. If we learn that we have collected or received personal data from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at servicehvac.na@midea.com and we will use all reasonable efforts to delete that information.

The personal data we collect on or through the Services directly from you may include:

  • Information that you provide by filling in forms on the Services or that we provide to you. This includes information provided at the time of requesting to receive contact from us.
  • The questions or search terms you input into embedded search features within the Services.
  • Records and copies of your correspondence (including email addresses), if you contact us.
  • Meeting transcripts or summaries of your virtual or physical meetings with us.
  • Other personal information when you call our company.

The personal data we collect automatically when you use the Services may include:

  • IP address
  • Information collected through cookies and web beacons.
  • Other tracking technologies for analytics purposes.

We use your personal data for the following purposes:

  • To respond to your inquiries through webforms or email.
  • To register your product.
  • To facilitate providing customer services, for example, requests for product repair.
  • To prevent, detect, or investigate security incidents and manage the security of the Services.
  • To prevent, detect, or investigate abuse or misuse of the Services, including spam, fraud, illegal activities, or violations of the Terms of Use.
  • Website functionality, analytics, improvement to our services.
  • To comply with our legal and regulatory obligations.
  • To develop and improve new products and services and to improve the performance, functionality, safety, and security of the Services.
  • For business analytics, internal reporting, financial reporting, forecasting and revenue planning, and product strategy.
  • For the marketing of our products and Services.

We retain your personal data for as long as necessary to fulfill the purpose for which we collected it. We will retain your information as necessary to comply with legal, accounting, regulatory or safety requirements.

Accordingly, we retain personal data for as long as you use our Services and for the purposes explained in this Privacy Policy. When you discontinue the use of our Services, we will retain personal data for as long as necessary to comply with our legal obligations.

We require our third-party Service Providers to meet appropriate security standards when processing your personal data, and they only receive your personal data after entering into a written contract with us. They will only process the information we provide them, including your personal data, in connection with the performance of their function. We will not permit them to use your information for any purposes other than as the contract permits.

We use Google Analytics to measure interaction with the Services and to improve the functionality of the Website. To learn more about how Google uses this information, visit “How Google uses information from sites or apps that use our services.”

We disclose your personal data to Third Parties only at your direction.

We may also disclose your personal data in the following cases:

  • Corporate Reorganization. To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by us about the users of the Services is among the assets transferred.
  • Legal Purposes. To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • Contractual purposes. To enforce or apply our Terms of Use and other agreements, including for billing and collection purposes.
  • To Prevent Harm. If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

The following is information about how to opt out of receiving certain communications from us, depending on means of delivery:

  • E-mails. You can opt-out of receiving promotional emails from us at any time by following the instructions as provided in emails to click on the unsubscribe link, or emailing us at the email address set out as set out in the Contact Us section below with the word UNSUBSCRIBE in the subject field of the email. Please note that you cannot opt-out of non-promotional emails, such as those about your account, transactions, servicing, or our ongoing business relations.
  • Phone & SMS Text Messaging. You can opt-out of receiving text messages or calls to your phone number at any time by (i) contacting us as set out in the Contact Us section below and specifying you want to opt-out of text messages; and (ii) for calls, requesting opt-out during any call you receive from us or contacting us as set out in the Contact Us section below and specifying you want to opt-out of calls.

If you are a resident of California, subject to certain limitations, you have the following rights:

  • Right to Correct: You have the right to request that we correct inaccurate personal data, taking into account the nature of the personal data and the purposes of the processing of the personal data.
  • Right to Delete: You have the right to request that we delete any personal data we have collected from you.
  • Right to Limit: You have the right to request that we limit our use and disclosure of your sensitive personal data to specific, statutorily permitted purposes.
  • Right to Know: You have the right to know what personal data we have collected about you and how we use and disclose it.
  • Right to Non-Discrimination: You have the right to not be discriminated against for exercising your privacy rights.

Although California law grants you the right to Opt-Out of Sale/Sharing, we don’t “sell” or “share” your personal data, so we don’t offer that right.

You may exercise any of the above rights by following the steps outlined in the Exercising Your Data Subject Rights section below.

If you are a California resident and have an established business relationship with us, we have not disclosed your “personal information” to a “third party” for the third party’s “direct marketing purposes” in the preceding calendar year, as those terms are defined by Cal. Civ. Code § 1798.83.

If you are a resident of Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, subject to certain limitations, you have the following rights:

  • Right to Verify: You have the right to know whether we are processing your personal data.
  • Right to Access: You have the right to access your personal data.
  • Right to Correct: You have the right to request that we correct inaccurate personal data, taking into account the nature of the personal data and the purposes of the processing of the personal data.
  • Right to Delete: You have the right to request we delete personal data provided by, or obtained about, you.
  • Right to Personal Data Portability: You have the right to obtain a copy of your personal data in a portable and readily usable format that allows you to transfer the personal data to another entity without hinderance, to the extent technically feasible.
  • Right to Opt-Out of Targeted Advertising: You have the right to request that we not process your personal data for the purpose of targeted advertising.
  • Right to Opt-Out of “Sale”: You have the right to request that we not disclose your personal data to a Third-Party for our benefit.
  • Right to Know Categories of “Third-PartiesReceiving Personal Data: You have the right to know the categories of Third-Parties to whom we have disclosed your personal data.
  • Right to Know Specific “Third-Parties” Receiving Personal Data: You have the right to know the specific Third-Parties to whom we have disclosed your personal data.

You may exercise any of the above rights, or appeal our denial of your rights request, by following the steps outlined in the Exercising Your Data Subject Rights section below.

To exercise any of the rights listed above, you (or, where permitted, your Authorized Agent) may submit a request by calling +1 888-643-3262 or by emailing servicehvac.na@midea.com.

For the security of your personal data and our own legal obligations, we will require you to verify your identity with us for all rights requests. Similarly, we will require your authorized agent to verify their identity.

If you have an account with us, we will require you to exercise these rights through your account. We will also ask you to provide additional authentication method if you are exercising your right to Personal Data Portability and requesting “Sensitive” Personal Data.

If you are an authorized agent seeking to exercise a right on behalf of another individual, you can do so by utilizing the request mechanisms listed above. We will ask you to submit documented evidence of a lawful power of attorney or proof that the individual gave you written permission to act on their behalf.

We recognize and respect the Global Privacy Control (GPC) signals supported by some browsers and browser extensions, which are used to indicate your choice to opt out of certain types of data processing (including data sales). When we receive a valid GPC signal from you, we will comply with your relevant choices in accordance with applicable laws and regulations.

We welcome all comments, queries and requests relating to our use of your information and you should address them to our Support Representative at +1 888-643-3262 or email us at servicehvac.na@midea.com