The Midea America Research Center (MARC) in Louisville, Kentucky, is the Midea Group's US research hub, working on R&D, innovation, and the product development strategy for our US branded products and expanding existing product categories.

Our experts at MARC give the Midea Group its deep understanding of the US appliance industry, its trends, and its customers. They explore technology and product innovation and generate US patents, providing technical support for the product categories within the group's North American business. This Center also actively participates in standard-setting bodies and interacts with government regulatory organizations and third-party testing agencies.